What Investors and Buyers Are Really Looking for in 2025

In 2024, the mergers and acquisitions (M&A) sector experienced mixed dynamics. According to PwC, the total deal value increased by 5% from 2023 to 2024, while deal volume declined by 17% over the same period. Several factors are shaping the new M&A landscape. These include a sharp CEO focus on growth strategy, transformation driven by AI, greater capital availability, and an increase in asset supply expected to hit the market. However, some challenges remain: market volatility, high interest rates, and elevated valuations continue to impact the sector.

So, how can you attract the right investors and buyers in 2025?

In a changing economic environment, marked by fluctuating interest rates and mounting pressure on profitability, investors and buyers are applying increasingly specific criteria to identify the most promising opportunities. Here are the key trends and expectations to understand if you want to win them over and accelerate your growth.

1. Profitability First

Today's investors are looking for companies that can demonstrate tangible and sustainable profitability. Margins, cost control, and EBITDA are all under close scrutiny.

2. Artificial Intelligence as a Differentiator

AI has become a key differentiating factor. Companies that incorporate AI-based solutions to boost productivity, automate processes, or deliver innovative services are drawing growing interest from investors and acquirers.

3. Scalability and Innovation

Funds and buyers are especially drawn to businesses with high scalable growth potential. Subscription models, AI integration, and digitalization remain particularly attractive.

4. A Strong and Visionary Leadership Team

A good project isn't enough—the team behind it makes all the difference. Experienced management with a clear vision and strong execution capabilities is a major asset in the eyes of investors.

5. M&A as a Growth Driver

Mergers and acquisitions continue to be a strategic lever to accelerate growth and seize new market opportunities. Companies with a clear and well-executed M&A strategy greatly enhance their appeal to investors and buyers.

Conclusion: Be Ready!

If you're considering a merger, acquisition, sale, or fundraising round in 2025, aligning your company with these expectations is essential. Rigorous preparation, a strong strategic vision, and effective communication will be your best tools for convincing stakeholders.

Casteldoza Finance: Proven Methods for Successful Transactions

At Casteldoza Finance, we support our clients in strategic fundraising, mergers and acquisitions, and external growth operations.

Thanks to our deep market expertise and tailored approach, we help companies structure solid deals and maximize their attractiveness to investors.

Whether you aim to optimize your positioning, structure a deal, or secure your growth, our proven methods and expert network deliver decisive added value.

Interested in exploring these trends or preparing your next fundraising round? Let's talk!

For a personalized consultation or to discuss your projects, feel free to contact us:

Lorraine Delannoy, Casteldoza Finance
📧 l.delannoy@casteldoza.com | 📞 +33 6 83 25 30 59

Let's turn your ambitions into reality—together.